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This book covers the following topics: Business Communication, Barriers and Gateways in Communication, Essentials of Business Communication , Business Correspondence: Letter Writing, Company Correspondence: Report Writing, Business Communication: Company Meetings, Correspondence Relating to In Quiries and Instruction, Public Speaking and Presentation, Business Communication: Negotiations and Legal Aspects.

Author(s): Directorate of Distance Education, Guru Jambheshwar University of Science

This text introduces students to the marketing strategies and tools that practitioners use to market their products. The book begins with a discussion of the marketing planning process, continues with a discussion of the preliminary tasks of developing the plan, and concludes with the tactics available to the marketing planner.

Author(s): John Burnett

The objective of this guide is to equip public sector managers to assess the value that new communications and computing technology may bring to their interactions with a range of potential stakeholders.

Author(s): Dr Peter Chen

This note describes the following topics: Theories of Entrepreneurship, Entrepreneur and Manager, Entrepreneurship and Role of Environment, Entrepreneurship Development Programmes, Women Entrepreneurship, Small Business, Setting-up of Small Scale Unit, Forms of Ownership, Management Process in Small Business, Marketing Management for Small Business, Policy Framework for Small Business, Institutional Support for Small Business, Export Promotion, Import Substitution, and Small Business.

Author(s): Vardhaman Mahaveer Open University

This note describes the following topics: Entrepreneurship Development in Global contexts, Dynamics of Entrepreneurship Development, Entrepreneurship Quality and Motivation, Process of Developing Entrepreneur Qualities, Sensing Business opportunity, Business Plan Preparation, Modernization and Expansion of Enterprise.

Author(s): Eiilm University

This book covers the following topics: Entrepreneur and Entrepreneurship, Factors Affecting Entrepreneurship Growth : Economic, Social, Psychological and Political Factors, Entrepreneurship Development, Entrepreneurial Motivation, Method and Procedures to start and expand one�s own Business, Environmental Factors affecting success of a new business; reasons for the failure and visible problems for business, Project Formulation, Selection of Factory Location, Demand analysis and market potential measurement, Working Capital Management, Government Support to Entrepreneurs: Policy Initiatives for Entrepreneurial Growth; Incentives and Subsidies, Institutional Support to Entrepreneurs, Entrepreneurship Development Programmes.

Author(s): Guru Jambheshwar University

Entrepreneurship Development and Small Business Management

This note covers the following topics: Small Scale Sector In India, Meaning and Definition of Small Scale Industry, Features of Small Scale Industries, Objectives of Small Scale Industries, Small Business as a Seedbed of Entrepreneurship, Relationship between Small and Large Industries, Rationale of Small Scale Industries, Importance of Small Scale Industries, Role of Small Sale Industries in India, Problems of Small Scale Industries, Remedial Measures, SSIs and Government Policies.

Author(s): Dr. M.C. Garg

Selling cannot yet properly be called a profession, but when the importance of training and experience for salesmen is recognized to the same extent that it is for doctors, accountants, or electricians, and when a satisfactory code of ethical practices in selling is developed, it may attain that status. This book explains the following topics related to selling: What is a salesman, appearance and its influence on successful selling, buying motives, canvassing for prospects, sales pre- approach, conduct in the sales approach, sales interview and presentation, handling objections, closing the sale, function of advertising, sales helps, sales tools and product displays.

Author(s): Beaucaire,Frank M.; Ward,Frank S.; Kroha,George F.

This book serves to initiate African students in the worldwide HRM community, while simultaneously enabling them to create their own HRM policies in accordance with circumstances in their countries. As such, it is definitely a unique book. Topics covered includes: Strategic human resource management, Human resource policies, Employee resourcing, Recruitment and selection, Performance management, Reward systems management, Human resource development, Employee relations, Talent and competency based human resource management, International human resource management, Recruitment and performance appraisal in the public sector, Recruitment and retention of human resource for health.

Author(s): Josephat Stephen Itika

This book covers the following topics: Manpower Planning - Nature and Procedure, Recruitment Methods and Techniques, Selection Process, Induction, Transfer, Promotion and Separation, Employee Training - Nature, Significance, Methods and Techniques, Executive Development - Nature, Significance, Methods and Techniques, Performance Appraisal: Steps and Methods, Wages and Salary Administration, Fringe Benefits, Trade Union, Collective Bargaining and Worker�s Participation in Management.

Author(s): Directorate of Distance Education, Guru Jambheshwar University