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Introducing Marketing - Professor John Burnett

This text introduces students to the marketing strategies and tools that practitioners use to market their products. Topics covered include: Introducing marketing, Understanding and approaching the market, Marketing research: an aid to decision making, Understanding buyer behaviour, External considerations in marketingMarketing in global markets, Introducing and managing the product, Communicating to mass markets, Pricing the product, Channel concepts: distributing the product.

Author(s): Professor John Burnett

Introduction to Advertising

This note covers the following topics: Integrated Marketing Communication, Classification Of Advertising, Advertising Media, Media Planning, Media Research, Economic and Social Aspects Of Advertising, Regulation and Control on Advertising, Advertising Agency, Planning an Advertising Campaign, Advertising Budget, Creativity in Advertising, Advertising Research.

Introduction To Human Resource Management And Environment

Human Resource Management (HRM) is a relatively new approach to managing people in any organisation. Topics covered includes Human Resource Planning, Job Analysis, Recruitment And Selection, Performance Appraisal, Job Evaluation, Training And Development, Succession Planning, Employee Health And Safety, Recent Trends In Human Resource Management.

Author(s): University of Mumbai

Introduction To Marketing

This note covers the following topics: Nature, Importance And Core Concept Of Marketing, Different Orientation Towards Market Place And Marketing Philosophies, Marketing Management Process, Services MarketingMarketing Information System And Market Research, Measuring/forecasting Market Demand, Analysis Of Consumer Buying Behaviour, Concept Of Market Segmentation And Market Targeting, Marketing Mix, Competitive Differentiation And Product Positioning, New Product Development Strategy, Product Life Cycle And Related Strategies, Pricing Strategies, Distribution Channel Strategies, Sales Promotions.

Author(s): Uttarakhand Open University

Introduction to Marketing and Sales

This note covers the following topics: Importance of Marketing, Role of Sales business, Concept of Market, Basic concept of Sales and selling, Understanding customer and consumer, Activities in Sales and Marketing.

Author(s): Central Board of Secondary Education, India

Introduction to Principles of Management

In the opening chapters, we incorporate an active management perspective to show how leaders and leadership are essential to personal and organizational effectiveness and effective organizational change. Moreover, the concluding section of each chapter is focused on the assessment and development of particular management skills.

Author(s): NA

Introduction to Project Management

This note explains the following topics: Project Performance Dimensions, Project Life Cycle, Project Classification, Project Identification and Formulation, Network Analysis, Project Crashing and Project Control.

Author(s): National Institute of Agriculrural Extension Management


Legal Aspects Of Business

Objective of this note is to provide a basic understanding of various statutory provisions that confronts business managers while taking decisions. Topics covered includes: The Indian Contract Act: 1872, Contingent contract, Quasi contract, essentials of partnership, Rights and duties of partner, types of partners, Dissolution of partnership, Sale of Goods Act, Contract of Agency, Relationship of Principal and Agent, Memorandum, The Consumer Protection Act, Cyber Law, Types of Cyber Crimes.

Author(s): Bharathidasan University


Management Accounting

This book explains the following topics: Evolution of Cost Accounting, Cost Concepts, and Cost Classification, Prime Cost, Materials Cost Management, Labour Cost.

Author(s): Institute Of Cost and Works Accountants Of India

Management Concepts and Organizational Behaviour

This book explains the following topics: Evolution Of Management Thoughts, Functions Of Management, Planning, Decision-making, Organising, Authority And Responsibility, Recruitment And Selection, Training And Development, Interpersonal Behaviour, Stress Management, Conflict Management And Organisational Change.

Author(s): Guru Jambheshwar University of Science and Technology, Hisar

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