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Management Principles

This book covers the following topics: Introduction to Principles of Management, Personality, Attitudes, and Work Behaviors, History, Globalization, and Values-Based Leadership, Developing Mission, Vision, and Values, Strategizing, Organizational Structure and Change, Organizational Culture, Social Networks, Leading People and Organizations, Decision Making, Managing Groups and Teams, Motivating Employees.

Author(s): Mason Carpenter, Talya Bauer, Berrin Erdogan

Management Science

This book explains the following topics: Introduction to Management, Designing Organization, Operations and Marketing Management, Human Resources Management, Project ManagementStrategic Management.

Author(s): Institute Of Aeronautical Engineering

Managerial Communication

Aims of this note is to develop all forms of communication skills of the students to enable them to conduct well in any business process without any communication barrier. Topics covered includes: Types of Communication, Barriers to Communication, Principles of Effective Communication, Norms for Business Letters, Personalized stand letters, enquiries, customers� complaints, collection letters, Sales promotion letters, Application letters, Non-verbal communication, Visual and Audio Visual Aids for communication, Dyadic communication, Report Writing, Structure of Reports, Conducting Meetings.

Author(s): Bharathidasan University

Managing Groups and Teams

In this book, the author take a challenge based approach to dealing with groups. Many other books provide conceptual and descriptive treatments of groups and teams. Here we will take a prescriptive perspective, one that focuses on the how to of managing a group or a team. This prescriptive perspective, however, will be rooted in social science.



This note covers the following topics: Concept and Definition Of Marketing, Scope and Importance of Marketing, Journey of marketing through different Marketing Philosophies, Difference between Marketing and Selling, Fundamentals of Marketing Mix, Features of Marketing mix, Developing Marketing Mix.

Author(s): Central Board of Secondary Education

Marketing Management

This book covers the following topics: Marketing: Nature, Scope and Corporate Orientation Towards Market Place, The Marketing Environment and Environment Scanning, Understanding Consumer and Industrial Markets, Marketing Research and Marketing Information System, Market Segmentation, Targeting and Positioning, Product Decisions: Product Life Cycle and Product Mix, Product Decisions: New Product Development, Branding, Packaging and Labelling, Pricing Methods and Strategies, Promotion Decision: Promotion Mix and Advertising, Sales Promotion, Personal Selling and Publicity.

Author(s): The Directorate of Distance Education, Guru Jambheshwar University of Science and Technology, Hisar

Mastering Strategic Management

This book offers the following:

  1. Several graphic displays in each chapter that summarize key concepts in a visually appealing format
  2. Rich, illustrative examples drawn from companies that are relevant to many students.
Major topics covered include: Mastering Strategy: Art and Science, Leading Strategically, Evaluating the External Environment, Managing Firm Resources, Selecting Business-Level Strategies, Supporting the Business-Level Strategy, Competing in International Markets, Selecting Corporate-Level Strategies, Executing Strategy through Organizational Design, Leading an Ethical Organization.

Author(s): Saylor Academy


Operations Management

This book covers the following topics: Improving Operations Performance with World Class Manufacturing Technique: A Case in Automotive Industry, Managing OEE to Optimize Factory Performance, Using Overall Equipment Effectiveness for Manufacturing System Design, Overall Equipment Effectiveness for Manufacturing System, Reliability and Maintainability in Operations Management, Production Scheduling Approaches for Operations Management, Enterprise Risk Management to Drive Operations Performances, Important Role of Packaging in Operations Management,An Overview of Human Reliability Analysis Techniques in Manufacturing Operations.

Author(s): The Open University of Hong Kong


Personal Finance

This book covers the following topics: Personal Financial Planning, Basic Ideas of Finance, Financial Statements, Evaluating Choices: Time, Risk, and Value, Financial Plans: Budgets, Taxes and Tax Planning.

Author(s): Rachel Siegel

Principles of Accounting

This book covers the fundamentals of financial and managerial accounting. This book is specifically designed to appeal to both accounting and non-accounting majors, exposing students to the core concepts of accounting in familiar ways to build a strong foundation that can be applied across business fields.

Author(s): Mitchell Franklin, Patty Graybeal, And Dixon Cooper

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