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Principles of MarketingThe purpose of this book is to treat of the nature of the marketing process, viewing the market structure as a whole and analyzing marketing problems and the devices used in solving them. In doing this author tried to discuss the most fundamental of the problems and principles involved. Author(s): Fred Emerson Clark | |
Production ManagementThis note explains the following topics: Role and Scope of Production Management, Concept of Production Management, Types of Production Systems and Plant Location, Plant Layout, Production Planning and Control, Production Process Analysis, Demand Forecasting, Productivity, Time and Motion Study, Quality Control. Author(s): Directorate of Distance Education, Guru Jambheshwar University, Hisar | |
Productivity, Industrial Relations and Human Resource ManagementThis book is published before 1923 and is written by Thomas A Barocci and Kirsten R Wever. Author(s): Thomas A Barocci and Kirsten R Wever | |
Project ManagementThis book describes the following topics: Project Management: Past and Present, The Project Life Cycle, Framework for Project Management, Stakeholder Management, Culture and Project Management, Project Initiation, Scope Planning, Project Schedule Planning, Budget Planning, Procurement Management, Quality Planning, Communication Planning, Risk Management Planning , Project Completion. Author(s): The Open University of Hong Kong | |
Project Management for Instructional DesignersThe book is well-designed for the intended audience of instructional designers. Topics covered includes: Introduction to Project Management, Project Profiling, Project Phases and Organization, Understanding and Meeting Client Expectations, Working with People on Projects, Communication Technologies, Starting a Project, Project Time Management, Managing Project Quality, Managing Project Risk . Author(s): Geri Clements, Jeffery Drysdale, Jenifer Francis, Buck Harrison, Joseph Rino, Jared Robinson and Aaron Snyder | |
Project Planning, Analysis and ManagementThis book covers the following topics: Meaning, Nature and Importance Of Project, Capital Expenditure Decision, Market and Demand Analysis, Technical and Financial Analysis, Analysis of Project Risk, Market Risk and Firm Risk, Social Cost-benefit Analysis, Multiple Projects and Constraints, Network Techniques for Project Management, Project Financing in India, Project Appraisal: Assessing The Tax Burden, Environmental Appraisal of Projects. Author(s): Guru Jambheshwar University of Science Technology, Hisar - Haryana | |
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Rural MarketingThis note covers the following topics: Rural Marketing Environment, Organisation and Functions Of Agricultural Marketing, Marketing Of Consumer Durables and Non-durables, Attitudes and Beliefs Of Rural Markets Structure, Marketing Of Agricultural Inputs, Agricultural Marketing, Classification Of Products and Economic Development, Role Of Warehousing, Processing Of Select Agricultural Products, Role Of Agricultural Price Commission In India, Role Of Co-operative Marketing In India. Author(s): Guru Jambheshwar University of Science and Technology, Hisar | |
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Sales Management: An OverviewThis book discusses sales, sales management and related concepts. Also explains the structure and objectives of a sales organisation. Major topics covered include Benefits of selling activities, Elements of sales management, Objectives of sales management, SMBO approach, Organization of selling unit. Author(s): Dr. Surinder Singh Kundu | |
Services MarketingThis note covers the following topics: Service Economy, Evolution and growth of service sector, Service Marketing Opportunities, Classification of services, Expanded marketing mix, Service marketing, Service Design And Development, GAP model of service quality, Service Delivery And Promotion, Service Strategies. Author(s): Mr. Suresh Kumar.M | |