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Communication and Secretarial PracticesThis book covers the following topics: Business Communication, Barriers and Gateways in Communication, Essentials of Business Communication , Business Correspondence: Letter Writing, Company Correspondence: Report Writing, Business Communication: Company Meetings, Correspondence Relating to In Quiries and Instruction, Public Speaking and Presentation, Business Communication: Negotiations and Legal Aspects. Author(s): Directorate of Distance Education, Guru Jambheshwar University of Science | |
Core Concepts of MarketingThis text introduces students to the marketing strategies and tools that practitioners use to market their products. The book begins with a discussion of the marketing planning process, continues with a discussion of the preliminary tasks of developing the plan, and concludes with the tactics available to the marketing planner. Author(s): John Burnett | |