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C

Career Development Basic Concepts and Applications

This document introduces the basic concepts of career development and their application to advising activities at further education and training. Topics covered includes: Career Success, Career Development, Career Decision Making, Career Maturity and Employability.

Author(s): South African Qualifications Authority



Communication and Secretarial Practices

This book covers the following topics: Business Communication, Barriers and Gateways in Communication, Essentials of Business Communication , Business Correspondence: Letter Writing, Company Correspondence: Report Writing, Business Communication: Company Meetings, Correspondence Relating to In Quiries and Instruction, Public Speaking and Presentation, Business Communication: Negotiations and Legal Aspects.

Author(s): Directorate of Distance Education, Guru Jambheshwar University of Science



Core Concepts of Marketing

This text introduces students to the marketing strategies and tools that practitioners use to market their products. The book begins with a discussion of the marketing planning process, continues with a discussion of the preliminary tasks of developing the plan, and concludes with the tactics available to the marketing planner.

Author(s): John Burnett