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Electronic Engagement: A Guide for Public Sector Managers

The objective of this guide is to equip public sector managers to assess the value that new communications and computing technology may bring to their interactions with a range of potential stakeholders.

Author(s): Dr Peter Chen

Entrepreneurship and Small Scale Businesses

This note describes the following topics: Theories of Entrepreneurship, Entrepreneur and Manager, Entrepreneurship and Role of Environment, Entrepreneurship Development Programmes, Women Entrepreneurship, Small Business, Setting-up of Small Scale Unit, Forms of Ownership, Management Process in Small Business, Marketing Management for Small Business, Policy Framework for Small Business, Institutional Support for Small Business, Export Promotion, Import Substitution, and Small Business.

Author(s): Vardhaman Mahaveer Open University

Entrepreneurship Development

This note describes the following topics: Entrepreneurship Development in Global contexts, Dynamics of Entrepreneurship Development, Entrepreneurship Quality and Motivation, Process of Developing Entrepreneur Qualities, Sensing Business opportunity, Business Plan Preparation, Modernization and Expansion of Enterprise.

Author(s): Eiilm University

Entrepreneurship Development and New Enterprise Management

This book covers the following topics: Entrepreneur and Entrepreneurship, Factors Affecting Entrepreneurship Growth : Economic, Social, Psychological and Political Factors, Entrepreneurship Development, Entrepreneurial Motivation, Method and Procedures to start and expand one�s own Business, Environmental Factors affecting success of a new business; reasons for the failure and visible problems for business, Project Formulation, Selection of Factory Location, Demand analysis and market potential measurement, Working Capital Management, Government Support to Entrepreneurs: Policy Initiatives for Entrepreneurial Growth; Incentives and Subsidies, Institutional Support to Entrepreneurs, Entrepreneurship Development Programmes.

Author(s): Guru Jambheshwar University

Entrepreneurship Development and Small Business Management

Entrepreneurship Development and Small Business Management

This note covers the following topics: Small Scale Sector In India, Meaning and Definition of Small Scale Industry, Features of Small Scale Industries, Objectives of Small Scale Industries, Small Business as a Seedbed of Entrepreneurship, Relationship between Small and Large Industries, Rationale of Small Scale Industries, Importance of Small Scale Industries, Role of Small Sale Industries in India, Problems of Small Scale Industries, Remedial Measures, SSIs and Government Policies.

Author(s): Dr. M.C. Garg

Essentials Of Selling

Selling cannot yet properly be called a profession, but when the importance of training and experience for salesmen is recognized to the same extent that it is for doctors, accountants, or electricians, and when a satisfactory code of ethical practices in selling is developed, it may attain that status. This book explains the following topics related to selling: What is a salesman, appearance and its influence on successful selling, buying motives, canvassing for prospects, sales pre- approach, conduct in the sales approach, sales interview and presentation, handling objections, closing the sale, function of advertising, sales helps, sales tools and product displays.

Author(s): Beaucaire,Frank M.; Ward,Frank S.; Kroha,George F.