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This note explains the following topics: Understanding Integrated Marketing Communication, Budgeting, Evaluation of Integrated Marketing Communications, Creative Execution in Advertising, Regulation, Social and Ethical aspects of Advertising and promotion, Federal Regulation of Advertising.

Author(s): E Sunitha

This book covers the following topics: Introductory Finance Issues: Current Patterns, Past History, and International Institutions, National Income and the Balance of Payments Accounts, The Whole Truth about Trade Imbalances, Foreign Exchange Markets and Rates of Return, Interest Rate Parity, Purchasing Power Parity, Interest Rate Determination, Policy Effects with Floating Exchange Rates, Fixed Exchange Rates, Policy Effects with Fixed Exchange Rates.

Author(s): Steve Suranovic

This note explains the following topics: Foreign Exchange (FX) Markets, Bonus Coverage, Determinants of FX Rates, Currency Derivatives, Government Influence on FX Rates, Bonus Coverage: Central Banks, Arbitrage in FX Markets, Theories of FX Determination, Forecasting Exchange Rates, Measuring FX Exposure, Managing Economic Exposure, Multinational Capital Budgeting, Long Term Financing Bonds.

Author(s): Rauli Susmel

This note explains the following topics: Nature, Scope and components of IHRM Strategy, Functions, difference between Domestic HRM and IRHM, International Recruitment and Selection, Managing HRM In Virtual Organization, Globalization and HRM, IHRM Model of India, Special Issues in IHRM.

Author(s): B.sirisha

This text introduces students to the marketing strategies and tools that practitioners use to market their products. Topics covered include: Introducing marketing, Understanding and approaching the market, Marketing research: an aid to decision making, Understanding buyer behaviour, External considerations in marketing, Marketing in global markets, Introducing and managing the product, Communicating to mass markets, Pricing the product, Channel concepts: distributing the product.

Author(s): Professor John Burnett

This note covers the following topics: Integrated Marketing Communication, Classification Of Advertising, Advertising Media, Media Planning, Media Research, Economic and Social Aspects Of Advertising, Regulation and Control on Advertising, Advertising Agency, Planning an Advertising Campaign, Advertising Budget, Creativity in Advertising, Advertising Research.

Human Resource Management (HRM) is a relatively new approach to managing people in any organisation. Topics covered includes Human Resource Planning, Job Analysis, Recruitment And Selection, Performance Appraisal, Job Evaluation, Training And Development, Succession Planning, Employee Health And Safety, Recent Trends In Human Resource Management.

Author(s): University of Mumbai

This note covers the following topics: Nature, Importance And Core Concept Of Marketing, Different Orientation Towards Market Place And Marketing Philosophies, Marketing Management Process, Services Marketing, Marketing Information System And Market Research, Measuring/forecasting Market Demand, Analysis Of Consumer Buying Behaviour, Concept Of Market Segmentation And Market Targeting, Marketing Mix, Competitive Differentiation And Product Positioning, New Product Development Strategy, Product Life Cycle And Related Strategies, Pricing Strategies, Distribution Channel Strategies, Sales Promotions.

Author(s): Uttarakhand Open University

This note covers the following topics: Importance of Marketing, Role of Sales business, Concept of Market, Basic concept of Sales and selling, Understanding customer and consumer, Activities in Sales and Marketing.

Author(s): Central Board of Secondary Education, India

In the opening chapters, we incorporate an active management perspective to show how leaders and leadership are essential to personal and organizational effectiveness and effective organizational change. Moreover, the concluding section of each chapter is focused on the assessment and development of particular management skills.

Author(s): NA