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The Business Book (Big Ideas Simply Explained)

Packed with innovative graphics and simple explanations of business concepts, from managing risk and alternative business models to effective leadership and thinking outside the box, The Business Book covers every facet of business management. Big ideas make great business thinkers and leaders. From Adam Smith and Andrew Carnegie to Bill Gates and Warren Buffett, The Business Book is perfect for college students, would-be entrepreneurs, or anyone interested in how business works. 

The Business Book is the perfect primer to key theories of business and management, covering inspirational business ideas, business strategy and alternative business models. One hundred key quotations introduce you to the work of great commercial thinkers, leaders, and gurus from Henry Ford to Steve Jobs, and to topics spanning from start-ups to ethics.


The Entrepreneur's Guide to a Biotech Startup

This guide is designed to present a framework for evaluating a business concept and describes the many steps involved in starting a biotechnology company.

Author(s): Peter Kolchinsky




The Implementation Of Career Management Practices In The South African Public Service

This note covers the following topics: Defining career management, Method of investigation, extent of implementation of career management programmes in the Public Service, The manner in which careers are managed in the absence of formal programmes, Career management as applied by a sample of institutions outside the Public Service, Proposals in respect of the implementation of a career management programme.

Author(s): Johannes Stephanus Hartzenberg



The Marketing of Ideas and Social Issues

The objective of this work is to investigate meeting grounds where the theory and practice of marketing overlap with processes of dissemination of ideas and social issues.

Author(s): Seymour Fine




The Personal MBA: Master the Art of Business

World-class business education in a single volume. Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether. Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. 

His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distils the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges. 

The Personal MBA explains concepts such as:

  • The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets.
  • The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers. 
  • The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability if you know how to support the price you're asking. 
  • 4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are? 

True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master.


The Power of Selling

The Power of Selling is the perfect textbook to teach students about the proven process of selling. More importantly, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional salespeople learn (or brush up) on their own selling skills.

Author(s): Kimberly Richmond