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The Entrepreneur's Guide to a Biotech StartupThis guide is designed to present a framework for evaluating a business concept and describes the many steps involved in starting a biotechnology company. Author(s): Peter Kolchinsky | |
The Implementation Of Career Management Practices In The South African Public ServiceThis note covers the following topics: Defining career management, Method of investigation, extent of implementation of career management programmes in the Public Service, The manner in which careers are managed in the absence of formal programmes, Career management as applied by a sample of institutions outside the Public Service, Proposals in respect of the implementation of a career management programme. Author(s): Johannes Stephanus Hartzenberg | |
The Marketing of Ideas and Social IssuesThe objective of this work is to investigate meeting grounds where the theory and practice of marketing overlap with processes of dissemination of ideas and social issues. Author(s): Seymour Fine | |
The Personal MBA: Master the Art of BusinessWorld-class business education in a single volume. Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether. Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distils the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges. The Personal MBA explains concepts such as:
True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master. | |
The Power of SellingThe Power of Selling is the perfect textbook to teach students about the proven process of selling. More importantly, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional salespeople learn (or brush up) on their own selling skills. Author(s): Kimberly Richmond | |