Managerial Communication

Aims of this note is to develop all forms of communication skills of the students to enable them to conduct well in any business process without any communication barrier. Topics covered includes: Types of Communication, Barriers to Communication, Principles of Effective Communication, Norms for Business Letters, Personalized stand letters, enquiries, customers� complaints, collection letters, Sales promotion letters, Application letters, Non-verbal communication, Visual and Audio Visual Aids for communication, Dyadic communication, Report Writing, Structure of Reports, Conducting Meetings.

Author(s): Bharathidasan University


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