Mastering Strategic Management

This book offers the following:

  1. Several graphic displays in each chapter that summarize key concepts in a visually appealing format
  2. Rich, illustrative examples drawn from companies that are relevant to many students.
Major topics covered include: Mastering Strategy: Art and Science, Leading Strategically, Evaluating the External Environment, Managing Firm Resources, Selecting Business-Level Strategies, Supporting the Business-Level Strategy, Competing in International Markets, Selecting Corporate-Level Strategies, Executing Strategy through Organizational Design, Leading an Ethical Organization.

Author(s): Saylor Academy


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