Basic Principles Of Advertising And Public Relation

The main objective of this note is to teach the basic concepts of advertising and its definition. Topics covered include: Basic Model and process of advertising, Motivational and Persuasional Communication of Advertising, Advertising Public Relation and Publicity, Extension Education, Social Advertising, Advertisement Agencies: Structure and Function, Empanelling and Budgeting, Public Relations: Definition, Role and Function, Growth and Development, Difference between Public Relation and Corporate Public Relation, Public Relation in Public and Private Sector, Crisis Communication and Lobbying, Public Issue Communication.

Author(s): Guru Jambheshwar University of Science and Technology, Hisar

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