The main aim of this note is to equip you with adequate information on the concept and nature of Small Scale Business Enterprises, its characteristics and its roles in an economy. Topics covered includes: Management of Small Business, Characteristics and Business goals of Small Business Enterprises, Need for Small Business Enterprises, Basic Concepts in Management, Management Principles, Marketing Strategy and Planning, Strategic marketing Planning Process, Market Analysis, Marketing Mix; Pricing Policies and Strategies, Marketing Mix, Sources of Information, Elements of an Information System, Ratio Analysis, Budgeting and Break-Even Analysis.