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MANAGEMENT & LEADERSHIP BOOKS |
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MARKETING & SALES BOOKS |
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Basic Principles Of Advertising And Public RelationThe main objective of this note is to teach the basic concepts of advertising and its definition. Topics covered include: Basic Model and process of advertising, Motivational and Persuasional Communication of Advertising, Advertising Public Relation and Publicity, Extension Education, Social Advertising, Advertisement Agencies: Structure and Function, Empanelling and Budgeting, Public Relations: Definition, Role and Function, Growth and Development, Difference between Public Relation and Corporate Public Relation, Public Relation in Public and Private Sector, Crisis Communication and Lobbying, Public Issue Communication. Author(s): Guru Jambheshwar University of Science and Technology, Hisar | |
Core Concepts of MarketingThis text introduces students to the marketing strategies and tools that practitioners use to market their products. The book begins with a discussion of the marketing planning process, continues with a discussion of the preliminary tasks of developing the plan, and concludes with the tactics available to the marketing planner. Author(s): John Burnett | |
Essentials Of SellingSelling cannot yet properly be called a profession, but when the importance of training and experience for salesmen is recognized to the same extent that it is for doctors, accountants, or electricians, and when a satisfactory code of ethical practices in selling is developed, it may attain that status. This book explains the following topics related to selling: What is a salesman, appearance and its influence on successful selling, buying motives, canvassing for prospects, sales pre- approach, conduct in the sales approach, sales interview and presentation, handling objections, closing the sale, function of advertising, sales helps, sales tools and product displays. Author(s): Beaucaire,Frank M.; Ward,Frank S.; Kroha,George F. | |
Integrated Marketing CommunicationThis note explains the following topics: Understanding Integrated Marketing Communication, Budgeting, Evaluation of Integrated Marketing Communications, Creative Execution in Advertising, Regulation, Social and Ethical aspects of Advertising and promotion, Federal Regulation of Advertising. Author(s): E Sunitha | |
Introducing Marketing - Professor John BurnettThis text introduces students to the marketing strategies and tools that practitioners use to market their products. Topics covered include: Introducing marketing, Understanding and approaching the market, Marketing research: an aid to decision making, Understanding buyer behaviour, External considerations in marketing, Marketing in global markets, Introducing and managing the product, Communicating to mass markets, Pricing the product, Channel concepts: distributing the product. Author(s): Professor John Burnett | |
Introduction to AdvertisingThis note covers the following topics: Integrated Marketing Communication, Classification Of Advertising, Advertising Media, Media Planning, Media Research, Economic and Social Aspects Of Advertising, Regulation and Control on Advertising, Advertising Agency, Planning an Advertising Campaign, Advertising Budget, Creativity in Advertising, Advertising Research. | |
Introduction To MarketingThis note covers the following topics: Nature, Importance And Core Concept Of Marketing, Different Orientation Towards Market Place And Marketing Philosophies, Marketing Management Process, Services Marketing, Marketing Information System And Market Research, Measuring/forecasting Market Demand, Analysis Of Consumer Buying Behaviour, Concept Of Market Segmentation And Market Targeting, Marketing Mix, Competitive Differentiation And Product Positioning, New Product Development Strategy, Product Life Cycle And Related Strategies, Pricing Strategies, Distribution Channel Strategies, Sales Promotions. Author(s): Uttarakhand Open University | |
Introduction to Marketing and Sales | |
MarketingThis note covers the following topics: Concept and Definition Of Marketing, Scope and Importance of Marketing, Journey of marketing through different Marketing Philosophies, Difference between Marketing and Selling, Fundamentals of Marketing Mix, Features of Marketing mix, Developing Marketing Mix. Author(s): Central Board of Secondary Education | |