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This book covers the following topics: Marketing: Nature, Scope and Corporate Orientation Towards Market Place, The Marketing Environment and Environment Scanning, Understanding Consumer and Industrial Markets, Marketing Research and Marketing Information System, Market Segmentation, Targeting and Positioning, Product Decisions: Product Life Cycle and Product Mix, Product Decisions: New Product Development, Branding, Packaging and Labelling, Pricing Methods and Strategies, Promotion Decision: Promotion Mix and Advertising, Sales Promotion, Personal Selling and Publicity.

Author(s): The Directorate of Distance Education, Guru Jambheshwar University of Science and Technology, Hisar

The purpose of this book is to treat of the nature of the marketing process, viewing the market structure as a whole and analyzing marketing problems and the devices used in solving them. In doing this author tried to discuss the most fundamental of the problems and principles involved.

Author(s): Fred Emerson Clark

This note covers the following topics: Rural Marketing Environment, Organisation and Functions Of Agricultural Marketing, Marketing Of Consumer Durables and Non-durables, Attitudes and Beliefs Of Rural Markets Structure, Marketing Of Agricultural Inputs, Agricultural Marketing, Classification Of Products and Economic Development, Role Of Warehousing, Processing Of Select Agricultural Products, Role Of Agricultural Price Commission In India, Role Of Co-operative Marketing In India.

Author(s): Guru Jambheshwar University of Science and Technology, Hisar

This book discusses sales, sales management and related concepts. Also explains the structure and objectives of a sales organisation. Major topics covered include Benefits of selling activities, Elements of sales management, Objectives of sales management, SMBO approach, Organization of selling unit.

Author(s): Dr. Surinder Singh Kundu

This note covers the following topics: Service Economy, Evolution and growth of service sector, Service Marketing Opportunities, Classification of services, Expanded marketing mix, Service marketing, Service Design And Development, GAP model of service quality, Service Delivery And Promotion, Service Strategies.

Author(s): Mr. Suresh Kumar.M

The objective of this work is to investigate meeting grounds where the theory and practice of marketing overlap with processes of dissemination of ideas and social issues.

Author(s): Seymour Fine

The Power of Selling is the perfect textbook to teach students about the proven process of selling. More importantly, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional salespeople learn (or brush up) on their own selling skills.

Author(s): Kimberly Richmond

Entrepreneurship Development and Small Business Management

This note covers the following topics: Small Scale Sector In India, Meaning and Definition of Small Scale Industry, Features of Small Scale Industries, Objectives of Small Scale Industries, Small Business as a Seedbed of Entrepreneurship, Relationship between Small and Large Industries, Rationale of Small Scale Industries, Importance of Small Scale Industries, Role of Small Sale Industries in India, Problems of Small Scale Industries, Remedial Measures, SSIs and Government Policies.

Author(s): Dr. M.C. Garg

Small Business Management in the 21st Century offers a unique perspective and set of capabilities for instructors. The authors designed this book with a �less can be more� approach, and by treating small business management as a practical human activity rather than as an abstract theoretical concept.

Author(s): David Cadden, Sandra Lueder, Southern CT State University

The main aim of this note is to equip you with adequate information on the concept and nature of Small Scale Business Enterprises, its characteristics and its roles in an economy. Topics covered includes: Management of Small Business, Characteristics and Business goals of Small Business Enterprises, Need for Small Business Enterprises, Basic Concepts in Management, Management Principles, Marketing Strategy and Planning, Strategic marketing Planning Process, Market Analysis, Marketing Mix; Pricing Policies and Strategies, Marketing Mix, Sources of Information, Elements of an Information System, Ratio Analysis, Budgeting and Break-Even Analysis.

Author(s): National Open University of Nigeria