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This lecture note covers the following topics: Entrepreneur and Entrepreneurship, Qualities and Functions of Entrepreneurs, Role of Entrepreneur in Economic Growth, Competing Theories of Entrepreneurship, Entrepreneurial Development Programmes in India, Government Policy Towards Ssi�s, Entrepreneurial Behaviours And Motivation, N-achievement and Rural Entrepreneurship, Creativity, Innovation and Entrepreneur, Sources of Financing, Sickness of SSI Units and Remidial Assistance, Feasibility Reports and Legal Formalities.

Author(s): Dr. M.C. Garg

This note explains the following topics: Perspectives in Human Resource Management, Evolution of Human Resource Management, Challenges in Hrm, Role of Human Resource Manager, Human Resource Policies, The Concept of Best Fit Employee, Training and Executive Development, Sustaining Employee Interest, Performance Evaluation and Control Process.

Author(s): Ms.R.Renukadevi

This note covers the following topics: Human Resource, Hr Planning, Recruitment-selection, Performance Evaluation, Industrial Relations.

Author(s): Kamaraj College

Human Resource Management by Laura Portolese Dias teaches HRM strategies and theories that any manager not just those in HR, needs to know about recruiting, selecting, training, and compensating people. It mainly covers the following topics: Role of Human Resources, Developing and Implementing Strategic HRM Plans, Diversity and Multiculturalism, Recruitment and Selection, Compensation and Benefits, Training and Development and Successful Employee Communication.

Author(s): Laura Dias, Shoreline Community College

This book covers the following topics: Manpower Planning - Nature and Procedure, Recruitment Methods and Techniques, Selection Process, Induction, Transfer, Promotion and Separation, Employee Training - Nature, Significance, Methods and Techniques, Executive Development - Nature, Significance, Methods and Techniques, Performance Appraisal: Steps and Methods, Wages and Salary Administration, Fringe Benefits, Trade Union, Collective Bargaining and Worker�s Participation in Management.

Author(s): Directorate of Distance Education, Guru Jambheshwar University

This note covers the following topics: Concept and Definition Of Marketing, Scope and Importance of Marketing, Journey of marketing through different Marketing Philosophies, Difference between Marketing and Selling, Fundamentals of Marketing Mix, Features of Marketing mix, Developing Marketing Mix.

Author(s): Central Board of Secondary Education

This note explains the following topics: Understanding Integrated Marketing Communication, Budgeting, Evaluation of Integrated Marketing Communications, Creative Execution in Advertising, Regulation, Social and Ethical aspects of Advertising and promotion, Federal Regulation of Advertising.

Author(s): E Sunitha

This note covers the following topics: Importance of Marketing, Role of Sales business, Concept of Market, Basic concept of Sales and selling, Understanding customer and consumer, Activities in Sales and Marketing.

Author(s): Central Board of Secondary Education, India

This note covers the following topics: Service Economy, Evolution and growth of service sector, Service Marketing Opportunities, Classification of services, Expanded marketing mix, Service marketing, Service Design And Development, GAP model of service quality, Service Delivery And Promotion, Service Strategies.

Author(s): Mr. Suresh Kumar.M

This note covers the following topics: Nature, Importance And Core Concept Of Marketing, Different Orientation Towards Market Place And Marketing Philosophies, Marketing Management Process, Services Marketing, Marketing Information System And Market Research, Measuring/forecasting Market Demand, Analysis Of Consumer Buying Behaviour, Concept Of Market Segmentation And Market Targeting, Marketing Mix, Competitive Differentiation And Product Positioning, New Product Development Strategy, Product Life Cycle And Related Strategies, Pricing Strategies, Distribution Channel Strategies, Sales Promotions.

Author(s): Uttarakhand Open University