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The main objective of this note is to teach the basic concepts of advertising and its definition. Topics covered include: Basic Model and process of advertising, Motivational and Persuasional Communication of Advertising, Advertising Public Relation and Publicity, Extension Education, Social Advertising, Advertisement Agencies: Structure and Function, Empanelling and Budgeting, Public Relations: Definition, Role and Function, Growth and Development, Difference between Public Relation and Corporate Public Relation, Public Relation in Public and Private Sector, Crisis Communication and Lobbying, Public Issue Communication.

Author(s): Guru Jambheshwar University of Science and Technology, Hisar

This note covers the following topics: Integrated Marketing Communication, Classification Of Advertising, Advertising Media, Media Planning, Media Research, Economic and Social Aspects Of Advertising, Regulation and Control on Advertising, Advertising Agency, Planning an Advertising Campaign, Advertising Budget, Creativity in Advertising, Advertising Research.

This text introduces students to the marketing strategies and tools that practitioners use to market their products. Topics covered include: Introducing marketing, Understanding and approaching the market, Marketing research: an aid to decision making, Understanding buyer behaviour, External considerations in marketing, Marketing in global markets, Introducing and managing the product, Communicating to mass markets, Pricing the product, Channel concepts: distributing the product.

Author(s): Professor John Burnett

The purpose of this book is to treat of the nature of the marketing process, viewing the market structure as a whole and analyzing marketing problems and the devices used in solving them. In doing this author tried to discuss the most fundamental of the problems and principles involved.

Author(s): Fred Emerson Clark

Selling cannot yet properly be called a profession, but when the importance of training and experience for salesmen is recognized to the same extent that it is for doctors, accountants, or electricians, and when a satisfactory code of ethical practices in selling is developed, it may attain that status. This book explains the following topics related to selling: What is a salesman, appearance and its influence on successful selling, buying motives, canvassing for prospects, sales pre- approach, conduct in the sales approach, sales interview and presentation, handling objections, closing the sale, function of advertising, sales helps, sales tools and product displays.

Author(s): Beaucaire,Frank M.; Ward,Frank S.; Kroha,George F.

The objective of this work is to investigate meeting grounds where the theory and practice of marketing overlap with processes of dissemination of ideas and social issues.

Author(s): Seymour Fine

The Power of Selling is the perfect textbook to teach students about the proven process of selling. More importantly, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional salespeople learn (or brush up) on their own selling skills.

Author(s): Kimberly Richmond

This book discusses sales, sales management and related concepts. Also explains the structure and objectives of a sales organisation. Major topics covered include Benefits of selling activities, Elements of sales management, Objectives of sales management, SMBO approach, Organization of selling unit.

Author(s): Dr. Surinder Singh Kundu

This text introduces students to the marketing strategies and tools that practitioners use to market their products. The book begins with a discussion of the marketing planning process, continues with a discussion of the preliminary tasks of developing the plan, and concludes with the tactics available to the marketing planner.

Author(s): John Burnett

This book covers the following topics: Marketing: Nature, Scope and Corporate Orientation Towards Market Place, The Marketing Environment and Environment Scanning, Understanding Consumer and Industrial Markets, Marketing Research and Marketing Information System, Market Segmentation, Targeting and Positioning, Product Decisions: Product Life Cycle and Product Mix, Product Decisions: New Product Development, Branding, Packaging and Labelling, Pricing Methods and Strategies, Promotion Decision: Promotion Mix and Advertising, Sales Promotion, Personal Selling and Publicity.

Author(s): The Directorate of Distance Education, Guru Jambheshwar University of Science and Technology, Hisar