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This note covers the following topics: Rural Marketing Environment, Organisation and Functions Of Agricultural Marketing, Marketing Of Consumer Durables and Non-durables, Attitudes and Beliefs Of Rural Markets Structure, Marketing Of Agricultural Inputs, Agricultural Marketing, Classification Of Products and Economic Development, Role Of Warehousing, Processing Of Select Agricultural Products, Role Of Agricultural Price Commission In India, Role Of Co-operative Marketing In India.

Author(s): Guru Jambheshwar University of Science and Technology, Hisar

The main aim of this note is to equip you with adequate information on the concept and nature of Small Scale Business Enterprises, its characteristics and its roles in an economy. Topics covered includes: Management of Small Business, Characteristics and Business goals of Small Business Enterprises, Need for Small Business Enterprises, Basic Concepts in Management, Management Principles, Marketing Strategy and Planning, Strategic marketing Planning Process, Market Analysis, Marketing Mix; Pricing Policies and Strategies, Marketing Mix, Sources of Information, Elements of an Information System, Ratio Analysis, Budgeting and Break-Even Analysis.

Author(s): National Open University of Nigeria

Entrepreneurship Development and Small Business Management

This note covers the following topics: Small Scale Sector In India, Meaning and Definition of Small Scale Industry, Features of Small Scale Industries, Objectives of Small Scale Industries, Small Business as a Seedbed of Entrepreneurship, Relationship between Small and Large Industries, Rationale of Small Scale Industries, Importance of Small Scale Industries, Role of Small Sale Industries in India, Problems of Small Scale Industries, Remedial Measures, SSIs and Government Policies.

Author(s): Dr. M.C. Garg

Small Business Management in the 21st Century offers a unique perspective and set of capabilities for instructors. The authors designed this book with a �less can be more� approach, and by treating small business management as a practical human activity rather than as an abstract theoretical concept.

Author(s): David Cadden, Sandra Lueder, Southern CT State University

This book covers the following topics: Business Communication, Barriers and Gateways in Communication, Essentials of Business Communication , Business Correspondence: Letter Writing, Company Correspondence: Report Writing, Business Communication: Company Meetings, Correspondence Relating to In Quiries and Instruction, Public Speaking and Presentation, Business Communication: Negotiations and Legal Aspects.

Author(s): Directorate of Distance Education, Guru Jambheshwar University of Science

This note covers the following topics: Defining career management, Method of investigation, extent of implementation of career management programmes in the Public Service, The manner in which careers are managed in the absence of formal programmes, Career management as applied by a sample of institutions outside the Public Service, Proposals in respect of the implementation of a career management programme.

Author(s): Johannes Stephanus Hartzenberg

This document introduces the basic concepts of career development and their application to advising activities at further education and training. Topics covered includes: Career Success, Career Development, Career Decision Making, Career Maturity and Employability.

Author(s): South African Qualifications Authority

World-class business education in a single volume. Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether. Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. 

His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distils the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges. 

The Personal MBA explains concepts such as:

• The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets.
• The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers. 
• The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability if you know how to support the price you're asking. 
• 4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are? 

True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master.

Packed with innovative graphics and simple explanations of business concepts, from managing risk and alternative business models to effective leadership and thinking outside the box, The Business Book covers every facet of business management. Big ideas make great business thinkers and leaders. From Adam Smith and Andrew Carnegie to Bill Gates and Warren Buffett, The Business Book is perfect for college students, would-be entrepreneurs, or anyone interested in how business works. 

The Business Book is the perfect primer to key theories of business and management, covering inspirational business ideas, business strategy and alternative business models. One hundred key quotations introduce you to the work of great commercial thinkers, leaders, and gurus from Henry Ford to Steve Jobs, and to topics spanning from start-ups to ethics.

Author(s): Rich Horwath