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The main objective of this note is to teach the basic concepts of advertising and its definition. Topics covered include: Basic Model and process of advertising, Motivational and Persuasional Communication of Advertising, Advertising Public Relation and Publicity, Extension Education, Social Advertising, Advertisement Agencies: Structure and Function, Empanelling and Budgeting, Public Relations: Definition, Role and Function, Growth and Development, Difference between Public Relation and Corporate Public Relation, Public Relation in Public and Private Sector, Crisis Communication and Lobbying, Public Issue Communication.

Author(s): Guru Jambheshwar University of Science and Technology, Hisar

This note explains the following topics: Meaning of communication, Dimensions of Communication, Channels of communication, Functions of communication, Barriers in Business Communication, Listening Skills, Reading and Writing Skills, Corporate Communication, Advantages of visual signals, Technical Writing, Report Writing, Business Proposals, Note Making, Dynamics of Non-verbal communication, Presentation Skills, Business letter.

Author(s): Utkal University

This note covers the following topics: Corporate Governance, Corporate Social Responsibility, Indian Spiritual Traditions, Ethics in Action, Financial Ethics, Marketing Ethics, Ethics in Human Resource Management Indian Management Thought, Indian Management Models.

Author(s): Vardhaman Mahaveer Open University, Kota

This note covers the following topics: Characteristics of business ethics, Ethical theories, Causes of unethical behavior, Work ethics, Ethics Theory And Beyond, Management of Ethics, Ethics for managers, Code of ethics, Legal Aspects Of Ethics, Economic Environment, Corporate Social Responsibility And Governance.

Author(s): Mr. K.Thulasivelu