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Sales Management: An Overview

This book discusses sales, sales management and related concepts. Also explains the structure and objectives of a sales organisation. Major topics covered include Benefits of selling activities, Elements of sales management, Objectives of sales management, SMBO approach, Organization of selling unit.

Author(s): Dr. Surinder Singh Kundu

Services Marketing

This note covers the following topics: Service Economy, Evolution and growth of service sector, Service Marketing Opportunities, Classification of services, Expanded marketing mix, Service marketing, Service Design And Development, GAP model of service quality, Service Delivery And Promotion, Service Strategies.

Author(s): Mr. Suresh Kumar.M

Small Business Management in the 21st Century

Small Business Management in the 21st Century offers a unique perspective and set of capabilities for instructors. The authors designed this book with a �less can be more� approach, and by treating small business management as a practical human activity rather than as an abstract theoretical concept.

Author(s): David Cadden, Sandra Lueder, Southern CT State University

Small Scale Business Management

The main aim of this note is to equip you with adequate information on the concept and nature of Small Scale Business Enterprises, its characteristics and its roles in an economy. Topics covered includes: Management of Small Business, Characteristics and Business goals of Small Business Enterprises, Need for Small Business Enterprises, Basic Concepts in Management, Management Principles, Marketing Strategy and Planning, Strategic marketing Planning Process, Market Analysis, Marketing Mix; Pricing Policies and Strategies, Marketing Mix, Sources of Information, Elements of an Information System, Ratio Analysis, Budgeting and Break-Even Analysis.

Author(s): National Open University of Nigeria

Strategic Leadership: A Process for Maximizing Leadership Potential

Author(s): Rich Horwath

Strategic Management

This note covers the following topics: Strategic Management, Environmental Threat and Opportunity Profile, Strategic Advantage Profile, Hierarchy of Strategic Intent, Strategies Formulation, Strategies Formulation, Mergers & Acquisitions, Strategic Analysis and Strategic Choice, Strategy Implementation, Structural Implementation, Functional Implementation, Functional Implementation, Strategic Evaluation and Control, Reaching Strategic Edge.

Author(s): Vardhaman Mahaveer Open University