eLibrary

This book explains the following topics: Double Entry System Of Accounting, Final Accounts, Cost Accounting, Marginal Costing, Management Accounting, Financial Analysis, Tools Of Financial Analysis, Funds Flow and Cash Flow Statements.

Author(s): Vardhaman Mahaveer Open University

This text gives an understanding of how to use accounting information to analyze business performance and make business decisions. The text takes a business perspective.

Author(s): Hermanson, Edwards, and Maher

This note is designed to introduce students to a clear, a basic understanding of the essentials of accounting. The focus is to provide an understanding of the accounting tools and techniques.

Author(s): Paul D. Kimmel, Jerry J. Weygandt, Donald E. Kieso

This book explains the following topics: Concepts of Advertising, Integrated Advertising Program, Understanding Message Strategy, Media, Campaign Making and Advertising.

Author(s): Eiilm University

This note covers the following topics: The First Option Trade, The Black-Scholes Equation, The Risk Neutral World, Monte Carlo Methods, The Binomial Model, Derivative Contracts on non-traded Assets and Real Options, Discrete Hedging, Derivative Contracts on non-traded Assets and Real Options, Discrete Hedging, Jump Diffusion, Regime Switching, Mean Variance Portfolio Optimization.

Author(s): Peter Forsyth

The main objective of this note is to teach the basic concepts of advertising and its definition. Topics covered include: Basic Model and process of advertising, Motivational and Persuasional Communication of Advertising, Advertising Public Relation and Publicity, Extension Education, Social Advertising, Advertisement Agencies: Structure and Function, Empanelling and Budgeting, Public Relations: Definition, Role and Function, Growth and Development, Difference between Public Relation and Corporate Public Relation, Public Relation in Public and Private Sector, Crisis Communication and Lobbying, Public Issue Communication.

Author(s): Guru Jambheshwar University of Science and Technology, Hisar

This note explains the following topics: Meaning of communication, Dimensions of Communication, Channels of communication, Functions of communication, Barriers in Business Communication, Listening Skills, Reading and Writing Skills, Corporate Communication, Advantages of visual signals, Technical Writing, Report Writing, Business Proposals, Note Making, Dynamics of Non-verbal communication, Presentation Skills, Business letter.

Author(s): Utkal University

This note covers the following topics: Corporate Governance, Corporate Social Responsibility, Indian Spiritual Traditions, Ethics in Action, Financial Ethics, Marketing Ethics, Ethics in Human Resource Management Indian Management Thought, Indian Management Models.

Author(s): Vardhaman Mahaveer Open University, Kota

This note covers the following topics: Characteristics of business ethics, Ethical theories, Causes of unethical behavior, Work ethics, Ethics Theory And Beyond, Management of Ethics, Ethics for managers, Code of ethics, Legal Aspects Of Ethics, Economic Environment, Corporate Social Responsibility And Governance.

Author(s): Mr. K.Thulasivelu

This document introduces the basic concepts of career development and their application to advising activities at further education and training. Topics covered includes: Career Success, Career Development, Career Decision Making, Career Maturity and Employability.

Author(s): South African Qualifications Authority

This book covers the following topics: Business Communication, Barriers and Gateways in Communication, Essentials of Business Communication , Business Correspondence: Letter Writing, Company Correspondence: Report Writing, Business Communication: Company Meetings, Correspondence Relating to In Quiries and Instruction, Public Speaking and Presentation, Business Communication: Negotiations and Legal Aspects.

Author(s): Directorate of Distance Education, Guru Jambheshwar University of Science

This text introduces students to the marketing strategies and tools that practitioners use to market their products. The book begins with a discussion of the marketing planning process, continues with a discussion of the preliminary tasks of developing the plan, and concludes with the tactics available to the marketing planner.

Author(s): John Burnett

The objective of this guide is to equip public sector managers to assess the value that new communications and computing technology may bring to their interactions with a range of potential stakeholders.

Author(s): Dr Peter Chen

This note describes the following topics: Theories of Entrepreneurship, Entrepreneur and Manager, Entrepreneurship and Role of Environment, Entrepreneurship Development Programmes, Women Entrepreneurship, Small Business, Setting-up of Small Scale Unit, Forms of Ownership, Management Process in Small Business, Marketing Management for Small Business, Policy Framework for Small Business, Institutional Support for Small Business, Export Promotion, Import Substitution, and Small Business.

Author(s): Vardhaman Mahaveer Open University

This note describes the following topics: Entrepreneurship Development in Global contexts, Dynamics of Entrepreneurship Development, Entrepreneurship Quality and Motivation, Process of Developing Entrepreneur Qualities, Sensing Business opportunity, Business Plan Preparation, Modernization and Expansion of Enterprise.

Author(s): Eiilm University

This book covers the following topics: Entrepreneur and Entrepreneurship, Factors Affecting Entrepreneurship Growth : Economic, Social, Psychological and Political Factors, Entrepreneurship Development, Entrepreneurial Motivation, Method and Procedures to start and expand one�s own Business, Environmental Factors affecting success of a new business; reasons for the failure and visible problems for business, Project Formulation, Selection of Factory Location, Demand analysis and market potential measurement, Working Capital Management, Government Support to Entrepreneurs: Policy Initiatives for Entrepreneurial Growth; Incentives and Subsidies, Institutional Support to Entrepreneurs, Entrepreneurship Development Programmes.

Author(s): Guru Jambheshwar University

Entrepreneurship Development and Small Business Management

This note covers the following topics: Small Scale Sector In India, Meaning and Definition of Small Scale Industry, Features of Small Scale Industries, Objectives of Small Scale Industries, Small Business as a Seedbed of Entrepreneurship, Relationship between Small and Large Industries, Rationale of Small Scale Industries, Importance of Small Scale Industries, Role of Small Sale Industries in India, Problems of Small Scale Industries, Remedial Measures, SSIs and Government Policies.

Author(s): Dr. M.C. Garg

Selling cannot yet properly be called a profession, but when the importance of training and experience for salesmen is recognized to the same extent that it is for doctors, accountants, or electricians, and when a satisfactory code of ethical practices in selling is developed, it may attain that status. This book explains the following topics related to selling: What is a salesman, appearance and its influence on successful selling, buying motives, canvassing for prospects, sales pre- approach, conduct in the sales approach, sales interview and presentation, handling objections, closing the sale, function of advertising, sales helps, sales tools and product displays.

Author(s): Beaucaire,Frank M.; Ward,Frank S.; Kroha,George F.

This book serves to initiate African students in the worldwide HRM community, while simultaneously enabling them to create their own HRM policies in accordance with circumstances in their countries. As such, it is definitely a unique book. Topics covered includes: Strategic human resource management, Human resource policies, Employee resourcing, Recruitment and selection, Performance management, Reward systems management, Human resource development, Employee relations, Talent and competency based human resource management, International human resource management, Recruitment and performance appraisal in the public sector, Recruitment and retention of human resource for health.

Author(s): Josephat Stephen Itika

This book covers the following topics: Manpower Planning - Nature and Procedure, Recruitment Methods and Techniques, Selection Process, Induction, Transfer, Promotion and Separation, Employee Training - Nature, Significance, Methods and Techniques, Executive Development - Nature, Significance, Methods and Techniques, Performance Appraisal: Steps and Methods, Wages and Salary Administration, Fringe Benefits, Trade Union, Collective Bargaining and Worker�s Participation in Management.

Author(s): Directorate of Distance Education, Guru Jambheshwar University

This lecture note covers the following topics: Entrepreneur and Entrepreneurship, Qualities and Functions of Entrepreneurs, Role of Entrepreneur in Economic Growth, Competing Theories of Entrepreneurship, Entrepreneurial Development Programmes in India, Government Policy Towards Ssi�s, Entrepreneurial Behaviours And Motivation, N-achievement and Rural Entrepreneurship, Creativity, Innovation and Entrepreneur, Sources of Financing, Sickness of SSI Units and Remidial Assistance, Feasibility Reports and Legal Formalities.

Author(s): Dr. M.C. Garg

This lecture note is primarily concerned with the management of people within organizations, focusing on policies and on systems. Topics covered includes: Introduction To Human Resource Management, Recruitment and Selection, Training and Development, Performance Appraisal, Integration.

Author(s): K. Vijaya Sekhar Reddy

This note covers the following topics: Human Resource, Hr Planning, Recruitment-selection, Performance Evaluation, Industrial Relations.

Author(s): Kamaraj College

Human Resource Management by Laura Portolese Dias teaches HRM strategies and theories that any manager not just those in HR, needs to know about recruiting, selecting, training, and compensating people. It mainly covers the following topics: Role of Human Resources, Developing and Implementing Strategic HRM Plans, Diversity and Multiculturalism, Recruitment and Selection, Compensation and Benefits, Training and Development and Successful Employee Communication.

Author(s): Laura Dias, Shoreline Community College

This note explains the following topics: Perspectives in Human Resource Management, Evolution of Human Resource Management, Challenges in Hrm, Role of Human Resource Manager, Human Resource Policies, The Concept of Best Fit Employee, Training and Executive Development, Sustaining Employee Interest, Performance Evaluation and Control Process.

Author(s): Ms.R.Renukadevi

On completing this note, you will have an increased understanding or appreciation of the Human Resource Planning and Development, functions, its role, concepts, principles and challenges. Topics covered includes: Macro Level manpower Planning and Labour market Analysis, Organisational Human Resource Planning, Stock Taking, Work Force Flow mapping, Age and Grade Distribution mapping, Models and Techniques of manpower demand and supply forecasting, Behavioural Factors in HRD, Wastage Analysis and Retention, Redeployment and Exit Strategies, Career Management, Career Planning and Career Development, Performance Planning, Potentials Appraisal, HRD Climate, Human Resource Information System, Human Resource Accounting.

Author(s): EIILM University

This note explains the following topics: Understanding Integrated Marketing Communication, Budgeting, Evaluation of Integrated Marketing Communications, Creative Execution in Advertising, Regulation, Social and Ethical aspects of Advertising and promotion, Federal Regulation of Advertising.

Author(s): E Sunitha

This book covers the following topics: Introductory Finance Issues: Current Patterns, Past History, and International Institutions, National Income and the Balance of Payments Accounts, The Whole Truth about Trade Imbalances, Foreign Exchange Markets and Rates of Return, Interest Rate Parity, Purchasing Power Parity, Interest Rate Determination, Policy Effects with Floating Exchange Rates, Fixed Exchange Rates, Policy Effects with Fixed Exchange Rates.

Author(s): Steve Suranovic

This note explains the following topics: Foreign Exchange (FX) Markets, Bonus Coverage, Determinants of FX Rates, Currency Derivatives, Government Influence on FX Rates, Bonus Coverage: Central Banks, Arbitrage in FX Markets, Theories of FX Determination, Forecasting Exchange Rates, Measuring FX Exposure, Managing Economic Exposure, Multinational Capital Budgeting, Long Term Financing Bonds.

Author(s): Rauli Susmel

This note explains the following topics: Nature, Scope and components of IHRM Strategy, Functions, difference between Domestic HRM and IRHM, International Recruitment and Selection, Managing HRM In Virtual Organization, Globalization and HRM, IHRM Model of India, Special Issues in IHRM.

Author(s): B.sirisha

This text introduces students to the marketing strategies and tools that practitioners use to market their products. Topics covered include: Introducing marketing, Understanding and approaching the market, Marketing research: an aid to decision making, Understanding buyer behaviour, External considerations in marketing, Marketing in global markets, Introducing and managing the product, Communicating to mass markets, Pricing the product, Channel concepts: distributing the product.

Author(s): Professor John Burnett

This note covers the following topics: Integrated Marketing Communication, Classification Of Advertising, Advertising Media, Media Planning, Media Research, Economic and Social Aspects Of Advertising, Regulation and Control on Advertising, Advertising Agency, Planning an Advertising Campaign, Advertising Budget, Creativity in Advertising, Advertising Research.

Human Resource Management (HRM) is a relatively new approach to managing people in any organisation. Topics covered includes Human Resource Planning, Job Analysis, Recruitment And Selection, Performance Appraisal, Job Evaluation, Training And Development, Succession Planning, Employee Health And Safety, Recent Trends In Human Resource Management.

Author(s): University of Mumbai

This note covers the following topics: Nature, Importance And Core Concept Of Marketing, Different Orientation Towards Market Place And Marketing Philosophies, Marketing Management Process, Services Marketing, Marketing Information System And Market Research, Measuring/forecasting Market Demand, Analysis Of Consumer Buying Behaviour, Concept Of Market Segmentation And Market Targeting, Marketing Mix, Competitive Differentiation And Product Positioning, New Product Development Strategy, Product Life Cycle And Related Strategies, Pricing Strategies, Distribution Channel Strategies, Sales Promotions.

Author(s): Uttarakhand Open University

This note covers the following topics: Importance of Marketing, Role of Sales business, Concept of Market, Basic concept of Sales and selling, Understanding customer and consumer, Activities in Sales and Marketing.

Author(s): Central Board of Secondary Education, India

In the opening chapters, we incorporate an active management perspective to show how leaders and leadership are essential to personal and organizational effectiveness and effective organizational change. Moreover, the concluding section of each chapter is focused on the assessment and development of particular management skills.

Author(s): NA

This note explains the following topics: Project Performance Dimensions, Project Life Cycle, Project Classification, Project Identification and Formulation, Network Analysis, Project Crashing and Project Control.

Author(s): National Institute of Agriculrural Extension Management

Objective of this note is to provide a basic understanding of various statutory provisions that confronts business managers while taking decisions. Topics covered includes: The Indian Contract Act: 1872, Contingent contract, Quasi contract, essentials of partnership, Rights and duties of partner, types of partners, Dissolution of partnership, Sale of Goods Act, Contract of Agency, Relationship of Principal and Agent, Memorandum, The Consumer Protection Act, Cyber Law, Types of Cyber Crimes.

Author(s): Bharathidasan University

This book explains the following topics: Evolution of Cost Accounting, Cost Concepts, and Cost Classification, Prime Cost, Materials Cost Management, Labour Cost.

Author(s): Institute Of Cost and Works Accountants Of India

This book explains the following topics: Evolution Of Management Thoughts, Functions Of Management, Planning, Decision-making, Organising, Authority And Responsibility, Recruitment And Selection, Training And Development, Interpersonal Behaviour, Stress Management, Conflict Management And Organisational Change.

Author(s): Guru Jambheshwar University of Science and Technology, Hisar

This book covers the following topics: Introduction to Principles of Management, Personality, Attitudes, and Work Behaviors, History, Globalization, and Values-Based Leadership, Developing Mission, Vision, and Values, Strategizing, Organizational Structure and Change, Organizational Culture, Social Networks, Leading People and Organizations, Decision Making, Managing Groups and Teams, Motivating Employees.

Author(s): Mason Carpenter, Talya Bauer, Berrin Erdogan

This book explains the following topics: Introduction to Management, Designing Organization, Operations and Marketing Management, Human Resources Management, Project Management, Strategic Management.

Author(s): Institute Of Aeronautical Engineering

Aims of this note is to develop all forms of communication skills of the students to enable them to conduct well in any business process without any communication barrier. Topics covered includes: Types of Communication, Barriers to Communication, Principles of Effective Communication, Norms for Business Letters, Personalized stand letters, enquiries, customers� complaints, collection letters, Sales promotion letters, Application letters, Non-verbal communication, Visual and Audio Visual Aids for communication, Dyadic communication, Report Writing, Structure of Reports, Conducting Meetings.

Author(s): Bharathidasan University

In this book, the author take a challenge based approach to dealing with groups. Many other books provide conceptual and descriptive treatments of groups and teams. Here we will take a prescriptive perspective, one that focuses on the how to of managing a group or a team. This prescriptive perspective, however, will be rooted in social science.

Author(s): wikibooks.org

This note covers the following topics: Concept and Definition Of Marketing, Scope and Importance of Marketing, Journey of marketing through different Marketing Philosophies, Difference between Marketing and Selling, Fundamentals of Marketing Mix, Features of Marketing mix, Developing Marketing Mix.

Author(s): Central Board of Secondary Education

This book covers the following topics: Marketing: Nature, Scope and Corporate Orientation Towards Market Place, The Marketing Environment and Environment Scanning, Understanding Consumer and Industrial Markets, Marketing Research and Marketing Information System, Market Segmentation, Targeting and Positioning, Product Decisions: Product Life Cycle and Product Mix, Product Decisions: New Product Development, Branding, Packaging and Labelling, Pricing Methods and Strategies, Promotion Decision: Promotion Mix and Advertising, Sales Promotion, Personal Selling and Publicity.

Author(s): The Directorate of Distance Education, Guru Jambheshwar University of Science and Technology, Hisar

This book offers the following:

1. Several graphic displays in each chapter that summarize key concepts in a visually appealing format
2. Rich, illustrative examples drawn from companies that are relevant to many students.

Author(s): Saylor Academy

This book covers the following topics: Improving Operations Performance with World Class Manufacturing Technique: A Case in Automotive Industry, Managing OEE to Optimize Factory Performance, Using Overall Equipment Effectiveness for Manufacturing System Design, Overall Equipment Effectiveness for Manufacturing System, Reliability and Maintainability in Operations Management, Production Scheduling Approaches for Operations Management, Enterprise Risk Management to Drive Operations Performances, Important Role of Packaging in Operations Management,An Overview of Human Reliability Analysis Techniques in Manufacturing Operations.

Author(s): The Open University of Hong Kong

This book covers the following topics: Personal Financial Planning, Basic Ideas of Finance, Financial Statements, Evaluating Choices: Time, Risk, and Value, Financial Plans: Budgets, Taxes and Tax Planning.

Author(s): Rachel Siegel

This book covers the fundamentals of financial and managerial accounting. This book is specifically designed to appeal to both accounting and non-accounting majors, exposing students to the core concepts of accounting in familiar ways to build a strong foundation that can be applied across business fields.

Author(s): Mitchell Franklin, Patty Graybeal, And Dixon Cooper

This note provides an introduction to finance as a discipline, as well as the functions or duties of a financial manager in a business organization. Topics covered include: Relationship between Finance and overall Operations of an Organization, Sources of Finance: Short-term sources and Long-term sources, Sources and Application of Funds, Management of Financial Resources, Working Capital Management, Share Valuation, Capital Formation and Types of Capital, Financial Decision and Liquidity, Present Value of Money and Compounding Techniques, Applications of Present Value and Compounding Techniques, Financial Planning and Control, Profit Planning and Control, Dividend Policy, Leasing and Venture Capital, Types of Bank Credit and their Significance, Capital and Money Markets, Credit Creation, Credit and Credit Instruments.

Author(s): National Open University Of Nigeria

The purpose of this book is to treat of the nature of the marketing process, viewing the market structure as a whole and analyzing marketing problems and the devices used in solving them. In doing this author tried to discuss the most fundamental of the problems and principles involved.

Author(s): Fred Emerson Clark

This note explains the following topics: Role and Scope of Production Management, Concept of Production Management, Types of Production Systems and Plant Location, Plant Layout, Production Planning and Control, Production Process Analysis, Demand Forecasting, Productivity, Time and Motion Study, Quality Control.

Author(s): Directorate of Distance Education, Guru Jambheshwar University, Hisar

This book is published before 1923 and is written by Thomas A Barocci and Kirsten R Wever.

Author(s): Thomas A Barocci and Kirsten R Wever

This book describes the following topics: Project Management: Past and Present, The Project Life Cycle, Framework for Project Management, Stakeholder Management, Culture and Project Management, Project Initiation, Scope Planning, Project Schedule Planning, Budget Planning, Procurement Management, Quality Planning, Communication Planning, Risk Management Planning , Project Completion.

Author(s): The Open University of Hong Kong

The book is well-designed for the intended audience of instructional designers. Topics covered includes: Introduction to Project Management, Project Profiling, Project Phases and Organization, Understanding and Meeting Client Expectations, Working with People on Projects, Communication Technologies, Starting a Project, Project Time Management, Managing Project Quality, Managing Project Risk .

Author(s): Geri Clements, Jeffery Drysdale, Jenifer Francis, Buck Harrison, Joseph Rino, Jared Robinson and Aaron Snyder

This book covers the following topics: Meaning, Nature and Importance Of Project, Capital Expenditure Decision, Market and Demand Analysis, Technical and Financial Analysis, Analysis of Project Risk, Market Risk and Firm Risk, Social Cost-benefit Analysis, Multiple Projects and Constraints, Network Techniques for Project Management, Project Financing in India, Project Appraisal: Assessing The Tax Burden, Environmental Appraisal of Projects.

Author(s): Guru Jambheshwar University of Science Technology, Hisar - Haryana

This note covers the following topics: Rural Marketing Environment, Organisation and Functions Of Agricultural Marketing, Marketing Of Consumer Durables and Non-durables, Attitudes and Beliefs Of Rural Markets Structure, Marketing Of Agricultural Inputs, Agricultural Marketing, Classification Of Products and Economic Development, Role Of Warehousing, Processing Of Select Agricultural Products, Role Of Agricultural Price Commission In India, Role Of Co-operative Marketing In India.

Author(s): Guru Jambheshwar University of Science and Technology, Hisar

This book discusses sales, sales management and related concepts. Also explains the structure and objectives of a sales organisation. Major topics covered include Benefits of selling activities, Elements of sales management, Objectives of sales management, SMBO approach, Organization of selling unit.

Author(s): Dr. Surinder Singh Kundu

This note covers the following topics: Service Economy, Evolution and growth of service sector, Service Marketing Opportunities, Classification of services, Expanded marketing mix, Service marketing, Service Design And Development, GAP model of service quality, Service Delivery And Promotion, Service Strategies.

Author(s): Mr. Suresh Kumar.M

Small Business Management in the 21st Century offers a unique perspective and set of capabilities for instructors. The authors designed this book with a �less can be more� approach, and by treating small business management as a practical human activity rather than as an abstract theoretical concept.

Author(s): David Cadden, Sandra Lueder, Southern CT State University

The main aim of this note is to equip you with adequate information on the concept and nature of Small Scale Business Enterprises, its characteristics and its roles in an economy. Topics covered includes: Management of Small Business, Characteristics and Business goals of Small Business Enterprises, Need for Small Business Enterprises, Basic Concepts in Management, Management Principles, Marketing Strategy and Planning, Strategic marketing Planning Process, Market Analysis, Marketing Mix; Pricing Policies and Strategies, Marketing Mix, Sources of Information, Elements of an Information System, Ratio Analysis, Budgeting and Break-Even Analysis.

Author(s): National Open University of Nigeria

Author(s): Rich Horwath

This note covers the following topics: Strategic Management, Environmental Threat and Opportunity Profile, Strategic Advantage Profile, Hierarchy of Strategic Intent, Strategies Formulation, Strategies Formulation, Mergers & Acquisitions, Strategic Analysis and Strategic Choice, Strategy Implementation, Structural Implementation, Functional Implementation, Functional Implementation, Strategic Evaluation and Control, Reaching Strategic Edge.

Author(s): Vardhaman Mahaveer Open University

Packed with innovative graphics and simple explanations of business concepts, from managing risk and alternative business models to effective leadership and thinking outside the box, The Business Book covers every facet of business management. Big ideas make great business thinkers and leaders. From Adam Smith and Andrew Carnegie to Bill Gates and Warren Buffett, The Business Book is perfect for college students, would-be entrepreneurs, or anyone interested in how business works. 

The Business Book is the perfect primer to key theories of business and management, covering inspirational business ideas, business strategy and alternative business models. One hundred key quotations introduce you to the work of great commercial thinkers, leaders, and gurus from Henry Ford to Steve Jobs, and to topics spanning from start-ups to ethics.

This guide is designed to present a framework for evaluating a business concept and describes the many steps involved in starting a biotechnology company.

Author(s): Peter Kolchinsky

This note covers the following topics: Defining career management, Method of investigation, extent of implementation of career management programmes in the Public Service, The manner in which careers are managed in the absence of formal programmes, Career management as applied by a sample of institutions outside the Public Service, Proposals in respect of the implementation of a career management programme.

Author(s): Johannes Stephanus Hartzenberg

The objective of this work is to investigate meeting grounds where the theory and practice of marketing overlap with processes of dissemination of ideas and social issues.

Author(s): Seymour Fine

World-class business education in a single volume. Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether. Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. 

His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distils the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges. 

The Personal MBA explains concepts such as:

• The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets.
• The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers. 
• The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability if you know how to support the price you're asking. 
• 4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are? 

True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master.

The Power of Selling is the perfect textbook to teach students about the proven process of selling. More importantly, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional salespeople learn (or brush up) on their own selling skills.

Author(s): Kimberly Richmond